Digital Marketing Built for Private Equity Portfolio Companies

We help PE-backed service businesses dominate local search in every market—consistent lead flow across every brand, every location, without the agency coordination chaos.

✓ Inc. 5000 — 7 Years ✓ Forbes Agency Council ✓ Multi-Brand Experience ✓ Unified Reporting
What We Do for PE Groups

One Agency Partner Across Your Entire Portfolio

Private equity groups that own local service businesses face a problem most agencies aren’t built to solve: how do you generate consistent, scalable local leads across 5, 10, or 20+ brands operating in different markets—without managing a different agency for each one? Local Web Leads is built for exactly this. We serve as the single digital marketing partner for PE-backed portfolios, delivering SEO, GEO pages, AEO optimization, and paid advertising across all your brands through one coordinated system with unified reporting and shared strategy.

We treat every brand in your portfolio as a standalone local business with its own search presence, its own market dynamics, and its own competitive environment—while managing it all through a coordinated, scalable system. You get the local depth of a dedicated agency for each brand and the strategic oversight of a single partner who sees the whole picture. One contract, one point of contact, one reporting structure—across every brand you own.

Our work spans geo-targeted landing pages, AI-optimized content, Google Business Profile management, paid advertising, and reputation systems. Every deliverable is built from a proven framework that deploys fast, scales cleanly, and produces lead volume your operators can measure. Whether your portfolio holds 3 brands or 30, the system works the same way.

Talk to us about your portfolio →
Why Private Equity Chooses Us

Built for Multi-Brand, Multi-Market Scale

Most agencies are designed for a single business. We’re built for portfolios. Here’s what that looks like in practice.

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Unified Portfolio Reporting

One dashboard showing lead volume, cost-per-lead, and ranking performance across every brand—broken down by market, by brand, or rolled up to the portfolio level.

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Market-by-Market SEO Strategy

We build geo-specific landing pages and local search campaigns for each market each brand operates in—so your brands show up where their customers are actually searching.

Scalable Systems, Not Custom Chaos

Our proven page frameworks, schema templates, and campaign structures are built to deploy fast across new brands and new locations as your portfolio grows.

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Inc. 5000 — 7 Consecutive Years

Named to the Inc. 5000 list seven times (2016–2019, 2023–2025) and a Forbes Agency Council member. We’re the caliber of partner PE groups deserve.

Our Services

What We Build for PE-Backed Service Brands

Every service is designed to generate real, trackable local leads at the brand and location level—and to scale cleanly as your portfolio grows.

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AI Search Visibility — GEO, AEO & ChatGPT Citations

Search has fundamentally changed. When someone asks ChatGPT, Perplexity, Google Gemini, or Microsoft Copilot “who is the best garage door company near me”—those AI engines don’t return ten blue links. They generate a direct answer, and they cite one or two sources. If your portfolio brands aren’t structured to be those sources, they’re invisible in the fastest-growing search channel.

We specialize in two disciplines that most agencies haven’t built yet:

GEO — Generative Engine Optimization

We build city- and market-specific landing pages structured to be cited as source material by AI engines. Each page includes authoritative answer blocks, precise service-area declarations, entity disambiguation, and nested FAQ content that AI models pull from when generating responses. Your brands get pages that rank in Google and appear in ChatGPT answers.

AEO — Answer Engine Optimization

AEO structures your content around the specific questions your customers are asking AI assistants—before they ever open a browser. We identify the 20–40 high-intent questions your prospects ask about your service category in each market, then build content that directly and authoritatively answers those questions. That’s how your brands get cited in Google AI Overviews, ChatGPT responses, and Perplexity panels.

Every page we build for PE portfolio brands ships with Schema.org structured data (LocalBusiness, Service, FAQPage, Review), AI-readable answer blocks, and entity markup that signals to AI models exactly what each brand does, where it operates, and why it should be trusted. This is the infrastructure that gets your brands into AI citations—not just organic rankings.

  • ChatGPT & Perplexity citation optimization for each brand and market
  • Google AI Overviews (SGE) content strategy and structured answer blocks
  • City and county GEO pages per brand—built for both Google and AI engines
  • Schema.org structured data: LocalBusiness, FAQPage, Service, Review
  • Entity disambiguation markup so AI models know exactly who and what each brand is
  • Deployed via your existing CMS or our WordPress/Divi plugin system
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Search Engine Optimization (SEO) Across All Brands

Coordinated SEO across a portfolio requires more than keywords—it requires a system. We handle technical SEO, on-page optimization, and content strategy for each brand while managing cross-brand cannibalization, local citations, and Google Business Profile optimization at scale. Every brand gets a competitive analysis and a market-specific ranking strategy.

  • Full technical SEO audits per brand
  • Google Business Profile management and optimization
  • Local citation building and NAP consistency
  • Cross-brand keyword strategy to prevent internal competition
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Google PPC & Local Service Ads (Portfolio Scale)

Paid advertising managed across every brand in your portfolio from a single strategy team. We build high-converting campaigns with brand-specific ad copy and market-specific bidding, while giving you the cross-portfolio visibility to understand where paid investment is generating the best ROI. LSA setup, verification, and ongoing management included.

  • Brand-specific Google Ads campaigns with shared learnings
  • Local Service Ads (LSA) setup and optimization
  • Cross-portfolio budget allocation recommendations
  • Unified lead tracking and attribution reporting

Reputation Management at the Brand Level

Google reviews are a primary local ranking signal and a key conversion factor for service businesses. We manage review generation, monitoring, and response across every brand—protecting and building the reputation each brand has worked years to earn, while giving the holding company visibility into review performance across the portfolio.

  • Automated review generation campaigns per brand
  • Monitoring and response management
  • Review health reporting across the portfolio
  • Crisis response protocols for reputation issues
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Website Design & CRO for Acquired Brands

When you acquire a brand with an outdated or underperforming website, we can rebuild it fast—using our proven page framework and design system—without disrupting the brand identity the business has built. We also run conversion rate optimization on existing sites, turning more existing traffic into leads without increasing ad spend.

  • Fast-turnaround website builds for newly acquired brands
  • Brand identity preservation with modern UX
  • Landing page optimization and A/B testing
  • Mobile performance and Core Web Vitals compliance
How It Works in Practice

What a Portfolio Engagement Actually Looks Like

We don’t just take on a portfolio—we build infrastructure for it. Here’s what we deliver across every brand from day one.

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Brand-Level Search Presence, Built from Scratch

For every brand in your portfolio, we build a complete local search foundation: GEO landing pages for each city and county they serve, Google Business Profile optimization, local citation cleanup, and Schema.org structured data. Each brand gets its own search identity—not a copy-paste of another brand with the name swapped out.

  • City and county GEO pages per brand, built for both Google and AI engines
  • Google Business Profile setup, verification, and ongoing optimization
  • NAP consistency and local citation management across all directories
  • Schema markup: LocalBusiness, Service, FAQPage, Review
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AI Visibility Across Every Market Each Brand Operates In

When a homeowner asks ChatGPT or Google AI who to call in their city, your brands need to be the answer that comes back. We build AEO content structures—answer blocks, FAQ sections, service-specific pages—that are engineered to be cited by AI engines. This is the fastest-growing lead channel for local service businesses and most portfolios have zero coverage in it today.

  • AEO answer blocks targeting the top 20–40 questions per service category
  • ChatGPT and Perplexity citation optimization per brand and market
  • Google AI Overviews (SGE) content strategy built into every page
  • Entity disambiguation so AI models correctly identify each brand
03

Paid Advertising Managed at Portfolio Scale

We run Google Ads and Local Service Ads across every brand in your portfolio from a unified strategy team. Brand-specific campaigns, market-specific bidding, shared learnings across the portfolio. You see total lead volume and cost-per-lead at the portfolio level, and can drill into any individual brand or market. No more 10 different agencies sending 10 different reports with 10 different attribution models.

  • Google Ads campaigns per brand with cross-portfolio optimization
  • LSA setup, verification, and ongoing bid management
  • Unified lead tracking with shared attribution methodology
  • Cross-portfolio budget allocation recommendations based on CPL data
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Reputation Management That Protects What Each Brand Has Built

When a PE group acquires a 40-year-old family business, the reputation that business has built is part of what was purchased. We protect it. Review generation campaigns, monitoring, and response management keep each brand’s Google rating strong—which is both a local ranking signal and the first thing a new customer checks before calling.

  • Automated review generation per brand, customized to brand voice
  • Review monitoring and managed response across all locations
  • Google rating health reporting at the portfolio level
  • Crisis response protocols for any brand reputation issues
05

Website Builds and CRO for Newly Acquired Brands

Acquisition targets often come with outdated websites that bleed leads. We can rebuild fast—using our proven page framework—without disrupting the brand identity the business has spent decades building. For brands with functional sites, we run conversion rate optimization to turn existing traffic into more booked jobs without increasing ad spend.

  • Fast-turnaround WordPress/Divi builds for newly acquired brands
  • Brand identity preservation with modern UX and mobile performance
  • Landing page A/B testing and CRO for existing sites
  • Core Web Vitals compliance across all brand sites
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Unified Reporting Across the Entire Portfolio

Holding company leadership needs to evaluate marketing ROI across every brand in the portfolio. Brand operators need to know what’s driving leads in their specific market. We build reporting that serves both. One dashboard with portfolio-level KPIs and the ability to drill into any brand, any market, any campaign. Monthly executive summaries delivered to portfolio leadership with clear takeaways and forward-looking recommendations.

  • Portfolio-level dashboard: total lead volume, CPL, ranking trends
  • Brand-level drill-down for operator visibility
  • Monthly executive summaries for holding company leadership
  • Quarterly strategy reviews with roadmap updates per brand
Industries We Serve

Local Service Verticals We Know Cold

We’ve built local search systems for service businesses across the country. Whatever your portfolio holds, we’ve likely already built the playbook for it.

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Home Services & Contractors

Roofing, HVAC, plumbing, electrical, garage doors, pool builders, remodelers. Our bread and butter. We know what local customers search for and how to own those results.

Legal Services

Personal injury, criminal defense, family law, immigration. Competitive markets that require GEO depth, AEO answer blocks, and aggressive local citation strategies.

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Healthcare & Med Services

IV therapy, urgent care, dental practices, specialty clinics. We build HIPAA-aware local marketing campaigns that drive patient inquiries at the location level.

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Automotive Services

Multi-location auto repair, detailing, collision, and specialty shops. We handle location-specific pages and Google Business Profile management at scale.

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Property Services

Landscaping, cleaning, pest control, window treatment, and home inspection companies. High-volume lead markets where local SEO and PPC work together for maximum coverage.

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Other Local Service Verticals

If your portfolio brands serve local customers and depend on phone calls and form fills, our framework applies. Let’s talk through your specific brands.

7 Inc. 5000 Appearances
10+ Portfolio Brands Currently Managed
5 States with Active Portfolio Clients
1 Point of Contact for Your Whole Portfolio
Our Process

How We Onboard a PE Portfolio

We’ve streamlined the onboarding process so you get results fast—without months of setup and brand alignment meetings.

1

Portfolio Audit & Strategy Session

We start with a full audit of each brand’s current digital presence—website health, local rankings, Google Business Profile status, paid campaigns—and build a prioritized roadmap for the entire portfolio.

2

Brand-by-Brand Baseline Setup

Each brand gets its own GEO page framework, schema markup, citation cleanup, and tracking setup. We work in parallel across brands so the entire portfolio comes online together, not one at a time over 12 months.

3

Ongoing Management & Portfolio Reporting

Monthly strategy calls with holding company leadership, brand-level reporting for operators, and continuous optimization across all campaigns. You always know what’s working and where leads are coming from.

Common Questions

Frequently Asked Questions

Questions we hear from PE operating partners and portfolio company CMOs before we start working together.

We currently manage digital marketing across multiple PE portfolio companies simultaneously. Our frameworks are built for scale—we can onboard new brands quickly and manage large portfolios without degrading quality or responsiveness. The size of your portfolio is a conversation, not a ceiling.

Both. We set it up so holding company leadership has portfolio-level visibility and reporting, while individual brand operators have direct access to their own campaigns, rankings, and lead data. Everyone sees what they need without being buried in what they don’t.

We handle transitions all the time. We’ll audit what the current agency built, keep what’s working, and rebuild what isn’t—without losing rankings or pausing campaigns. Most transitions are complete within 30 days with zero disruption to lead flow.

Yes—this is one of our core strengths for PE clients. Our GEO page framework lets us spin up market-specific, SEO-optimized landing pages in days, not weeks. When a brand expands to a new city or county, we can have a production-ready page live before the trucks roll in.

Yes. We have active clients in legal services, healthcare, automotive, and other local service verticals. If your portfolio brands serve local customers and depend on phone calls or form fills, our local search framework applies. We’re happy to walk through your specific brands and assess fit.

You get a portfolio-level dashboard showing total lead volume, cost-per-lead, and performance trends across all brands. Drill down into any individual brand to see market-specific rankings, campaign performance, and review health. We also deliver monthly executive summaries with key takeaways and recommendations at the portfolio level.

Let’s Talk

Ready to Build a Lead Machine Across Your Entire Portfolio?

We work with a select group of PE-backed portfolios at a time. If you’re evaluating marketing partners for your portfolio companies, let’s have a straight conversation about what we can build together.

Local Web Leads — 800 West 5th St, #608, Austin, TX 78703 — Inc. 5000 Honoree 7 Years — Forbes Agency Council Member