About Driving Local Leads
A Small Company Doing Big Things
Our Path to Becoming Local Lead Specialists
Driving Local Leads started because we saw too many local businesses with huge potential… but no reliable system to get consistent inbound leads. As former marketers working with agencies and small businesses, we recognized that the biggest gap wasn’t talent — it was local lead systems that truly scale.
So, in 2014, we launched Driving Local Leads. Our early days were spent working with contractors and home-service companies, tuning our approach through trial, error, and relentless optimization. Over time, we refined our method: a hybrid of paid ads, SEO, and lead funnel engineering — all focused on generating qualified local prospects.
Today, we’ve helped hundreds of businesses across numerous local markets turn sporadic inquiries into a steady, predictable stream of leads.
What Makes us Different
Experience with Local Markets
We understand how competition, seasonality, and geography impact local lead acquisition.
Data-First Mindset
Every campaign is built on analytics. We measure what matters — leads, conversions, ROI — and optimize constantly.
Transparent Partnership
Our clients are also our collaborators. We report clearly, communicate often, and adapt as your business grows.
Meet the Team
We’re a team of digital marketing professionals laser-focused on one thing: local lead generation. While many agencies spread themselves thin across nationwide campaigns or generic branding work, we double down on hyper-local growth. Meet the individuals who make it all happen
Joseph Christoforo
Co-Founder & New Acquisitions
Geoff Frink
Co-Founder & CEO
Yáskara Miranda
Chief Operations Officer
Rose Farnsworth
Executive Assistant
Heather DeWinne
Billing Specialist
Jordan White
Chief Data Technology Officer
Pay-Per-Click Ads Team
Sky Romero
Senior PPC Engineer
George Molina
Senior PPC Engineer
D'Andre Frasier
PPC Engineer
Customer Success Team
Amanda Fallis
Director of Customer Success
Jordin Forkasdi
Customer Success Manager
Ciera Taylor
Customer Success Manager
Haley Van Every
Customer Success Manager
Jesus Noda
Customer Success Manager
Meta Ads Team
Molly Howell
Meta Ads Manager
Jiamond Davis
Meta Ads Engineer
Francisco Guzman
Meta Ads Engineer
Local Service Ads Team
Jakob Alonzo
Local Service Ads Manager
Levi Maxwell
Local Service Ads Specialist
Nick Christoforo
Local Service Ads Specialist
Emily Doyle
Local Service Ads Specialist
Web Development & Creative Team
Andrew Garvin
Web Services Director
Danielle Conques
Creative Director
Chris Dockens
Senior Lead Web Designer
Kristen Renfro
Lead Web Designer
Rhondel Wilson
Web Dev Specialist
Jamie Stott
Web Dev Specialist
Kayla Arredondo
Creative Coordinator
The Core Beliefs Behind Our Success
At Driving Local Leads, we believe that growing a local business shouldn’t mean chasing cold clicks or wasting marketing spend. Our mission is to help service-based businesses generate real, qualified leads in their local markets — leads that convert into paying customers and sustainable growth. We run our business around a few core principles:
Integrity: We believe in being honest, even when the numbers don’t look perfect — no fluff, just real results and real talk.
Partnership: Your success is our success. We don’t just deliver reports — we act as an extension of your team.
Growth mindset: What’s working today might not tomorrow. We stay curious, test relentlessly, and adapt for the long haul.
Clarity: Marketing can be confusing. We demystify it — so you know where your money is going, why, and what it’s doing.
Want More Local Customers? Let’s Make It Happen!
Ready to grow your business with a steady flow of high-quality leads? Our team has the tools, data, and proven systems to make it happen. Let’s talk about your goals and create a plan that works for your budget and market. No obligations. Just a 20-minute strategy call to identify opportunities for more leads and sales.
Frequently Asked Questions
Here are some of the most common questions business owners ask before getting started.
What is local lead generation?
Local lead generation is a strategy that helps businesses attract potential customers in their area who are actively searching for their products or services online.
What types of businesses do you work with?
We work with local service-based businesses across a variety of industries—contractors, pool builders, lawyers, healthcare providers, home services, and more.
How soon can I start seeing results?
Most clients start noticing more inquiries within the first 30–60 days as campaigns gain traction and data is optimized.
Do you manage Google Ads and SEO together?
Yes. We combine paid ads and organic SEO strategies for maximum visibility and sustainable lead flow.
How is your approach different from other marketing agencies?
We focus on delivering real, trackable leads instead of vanity metrics like clicks or impressions. Every campaign is optimized for measurable business growth.
What areas do you serve?
We serve clients across the U.S., with a strong focus on helping local businesses dominate their regional markets.
How do you track and report leads?
We use advanced tracking tools to monitor where every lead comes from, giving you full transparency through regular reports.
What kind of budget do I need?
Budgets vary depending on competition and location, but we build strategies that fit your goals and maximize your ROI.
Will I own the leads and data from my campaigns?
Absolutely. All leads and campaign data belong to you. We just manage the systems that help you generate them.
How do I get started?
Simply schedule a free strategy session. We’ll review your business goals, analyze your online presence, and outline a plan to generate consistent local leads.