Conversion & Optimization
PAY-PER-CLICK VS. SEARCH ENGINE OPTIMIZATION
Running a pay-per-click campaign can be a great business decision for just about any company, but they are especially valuable for companies with new websites and those in competitive business niches. We utilize PPC for the keywords that your business is not showing up for organically.
Many businesses see the value of running both a PPC and SEO campaign. A potential customer who is searching on Google for the service that you provide is extremely valuable, so you should strive to own as much real estate on the first search result page as possible. Increasing your organic rankings will improve your click-through rate and help you get that new customer!
PPC vs. SEO—Which is Best for Your Business?
Before looking into any type of campaign, a baseline report must first be created. We have to see where you are currently before we can make a recommendation on where you need to go. Request a FREE website audit and one of our specialists will contact you as soon as possible with a baseline report.
Our PPC campaigns allow us to deliver customers to different landing pages. For example, maybe we are working with a Maid Service business on their residential cleaning page. We will create three different layouts of their page. One might have a bigger phone number, the other might have a bigger/different image and the other a larger form submit button. We are able to show each page to 33% of your audience over the course of 14 days. We then analyze the results to figure out which landing page is converting best.
Split testing has been shown to increase net profits by 20% and increase lead generation by 35%.
We were running both PPC & SEO, but we were not continually using our analytics information to tweak our campaigns. We were able to cut our PPC budget by 15% while still increasing the number of clicks per month.
– Mortgage Company, Austin, TX
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Local Web Leads is your leader in managed pay-per-click campaigns, as well as other essential internet marketing methods such as SEO, email marketing, conversion optimization and remarketing technologies. Our continued success is the result of our dedication to growing our clients' businesses month after month.
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Local Web Leads, LP
800 West 5th St, #608
Austin, TX 78703