Meta Ads Specialist
Job Description:
Job Type: Full-time, Remote
Company: Local Web Leads out of Austin, TX
About The Company:
Local Web Leads, LP (Driving Local Leads) is an innovative online marketing agency at the forefront of the digital marketing world. We specialize in a wide array of services including website development, Google PPC campaigns, Facebook marketing ads, and various lead generation strategies. Our goal is to empower businesses by providing an abundance of high-quality leads coupled with outstanding customer service. We champion a flexible, work-from-home environment and prioritize strong communication across all departments to ensure the integration of marketing efforts and optimal results for our clients.
Job Overview:
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It’s essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Key Responsibilities:
-
Campaign Development and Management:
- Develop and manage advertising campaigns using Facebook Ads Manager.
- Manage 25+ ad accounts, ensuring optimal structure and performance.
- Create compelling ad creatives, including copywriting and image selection.
- Analyze performance data to drive campaign improvements.
- Present detailed campaign performance reports to clients.
- Provide data-driven recommendations for optimizing campaign performance.
- Collaborate with clients to align campaign goals, audiences, and budgets.
- Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
- Boost organic content on client pages.
- Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
- Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
- Define and set up custom conversions to track specific user actions that align with business goals.
- Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
- Use pixel data to create and update client lists for personalized advertising strategies.
- Stay updated with Meta’s advertising practices and updates.
- Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.
- Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
- Work closely with the creative team for ad creatives development.
Performance Analysis:
Client Collaboration:
Meta Pixels Implementation:
Custom Audiences and Lists:
Staying Updated:
Internal Collaboration:
Must-Have Requirements:
- 3-4 years of agency experience managing 20+ accounts.
- 3-4 years of copywriting and creative ad creation.
- 3-4 years of experience with Facebook Ads Manager.
- Comfortable in a client-facing role.
Qualifications:
- 3-4 years in Facebook advertising campaign management.
- Expertise in Facebook Ads Manager and Meta Business Suite.
- Experience with Meta Ads Manager for multiple clients.
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
- Strong project management and attention to detail.
- Analytical skills for data-driven campaign recommendations.
- Excellent communication skills for effective client interactions.
- Experience in running video ads.
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
Additional Skills:
- Media buying, planning, and creative strategy on Meta platforms.
- Proficiency in HubSpot or similar CRMs.
- Knowledge of Asana or similar project management software.
- Experience with Canva for creative development.
- Copywriting and editing skills.
- Familiarity with AI tools like ChatGPT and Midjourney.
Benefits:
- 100% remote work environment.
- Health insurance stipend.
About Us
Local Web Leads is your leader in managed pay-per-click campaigns, as well as other essential internet marketing methods such as SEO, email marketing, conversion optimization and remarketing technologies. Our continued success is the result of our dedication to growing our clients' businesses month after month.
Local Web Leads, LP
800 West 5th St, #608
Austin, TX 78703
512-549-6406
Follow Us
Contact Us
© 2021 | All Rights Reserved