REMARKETING
HOW DOES REMARKETING WORK?
When a new visitor lands on your site, our technology places a ‘cookie’ on their computer, which indicates to search engines that they have been to your website. We then use that tracking cookie to follow visitors as they navigate through the web. When they land on a page that offers advertising, we buy that ad inventory allowing us to place your ad in front of them.
How Many of Your Potential Leads Are Bouncing?
When a customer leaves your website, did you lose that opportunity? Think about your own buying cycle. Do you usually buy something the first time you visit a website? In most situations this is not the case.
Let’s say you get 2,000 visitors to your website per month, but only 3% of them buy something or contact you the first time. What about the other 97%? Remarketing gives you the opportunity to get back in front of those customers!
The conclusion is that the 97% of visitors who left your website are not bad leads, it just takes them more time to make a decision. Remarketing gives you the luxury of staying in front of your leads throughout their buying cycle.
How Many of Your Potential Leads Are Bouncing?
When a customer leaves your website, did you lose that opportunity? Think about your own buying cycle. Do you usually buy something the first time you visit a website? In most situations this is not the case.
Let’s say you get 2,000 visitors to your website per month, but only 3% of them buy something or contact you the first time. What about the other 97%? Remarketing gives you the opportunity to get back in front of those customers!
The conclusion is that the 97% of visitors who left your website are not bad leads, it just takes them more time to make a decision. Remarketing gives you the luxury of staying in front of your leads throughout their buying cycle.
YOUR WEBSITE VISITORS—WHO ARE THEY?
Short Attention Span
Not every person that visits your site is 100% focused on the task at hand. People get distracted and can easily leave your site and forget about your company.
Tire Kickers
Maybe they are curious about what you have, but they are not ready to pull the trigger yet. Window shopping happens on the Internet too!
Not Ready to Buy
Different people have different buying tendencies and many are not ready to buy the first time, especially when your buying cycle is much longer.
Researchers
Consumers usually visit multiple sites before making a purchase decision. You could easily be forgotten!
The “Wow” Factor
Not only does your remarketing ad place you back in front of prospective buyers, it gives them the “wow” factor. They were just on your website and now they are seeing your ads around the Internet. You may only be a mom and pop shop, but customers think you are larger than life with all of these ads around the web! Contact us to learn more about how we can make remarketing work for you.
We have proven that our remarketing ads were able to help us recapture a sale after a prospective client left our site. It is amazing technology!
– Portable Generator Company, Austin, TX
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About Us
Local Web Leads is your leader in managed pay-per-click campaigns, as well as other essential internet marketing methods such as SEO, email marketing, conversion optimization and remarketing technologies. Our continued success is the result of our dedication to growing our clients' businesses month after month.
Local Web Leads, LP
800 West 5th St, #608
Austin, TX 78703
512-549-6406
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