Most businesses break their wallet to get more traffic. But they fail to realize that if they are only converting 5% of their traffic currently, why drive more traffic to a website that is not converting. A better solution would be to analyze your website metrics, and optimize to try to increase your conversion rate to 10%.
Conversion & Optimization
No sense in running PPC or SEO if you are not converting
“We were running both PPC & SEO, but we were not continually using our analytics information to tweak our campaigns. We were able to cut our PPC budget by 15% while still increasing the number of clicks per month”
Mortgage Company, Austin TX